Nudestix

Nudestix

Nudestix

Agency / Elva Design Group

Role / Senior Visual Designer

2021

Visual Design

Interaction Design

Digital Rebrand

Systems Design

Visual Design

Interaction Design

Digital Rebrand

Systems Design

The Brand

Nudestix is a Canadian cosmetics brand offering simple, multitasking makeup products for the busy modern woman.

Nudestix is a Canadian cosmetics brand offering simple, multitasking makeup products for the busy modern woman.

The Design

The team at Nudestix sought an online presence that reflected their brand ethos of boldness, minimalism, and modernity.

Their in-store experience, characterized by dark hues, exuded a mature, edgy vibe.

Our team embraced these elements to create a website that showcases large, cinematic video and imagery, complemented by striking typographic moments—all set against a dark, moody backdrop to reinforce the brand's unique identity.

Skincare

Nudestix also offers a skincare line called Nudeskin, featuring clean, cruelty-free, and vegan products.

Nudeskin

In contrast to Nudestix, their skincare line has a lighter, brighter and more approachable feel.

We took the design system developed for Nudestix and adapted its modular components to create a fresh website and distinct brand experience.

Characterized by vibrant imagery, playful photography, and lively colors, Nudeskin provides a refreshing contrast to the edgier vibe of Nudestix.