Agency / Elva Design Group
Role / Senior Visual Designer
2022
The Brand
The Design
Their brand strikes a balance between heritage and performance. To reflect this, I developed a vintage-inspired visual identity that blends classic typography, minimalist linework and monochromatic hues.
The color scheme was inspired by the rich tones of cowboy boot leather and horse
coats, evoking a rugged, authentic connection to the western lifestyle.
The linework itself was influenced by the intricate stitching found on Ariat products, adding a layer of craftsmanship and detail to the overall design.
