Workshops conducted with Porter’s leadership team revealed that the brand’s origins were deeply rooted in the Golden Age of Aviation.
The 1950s and 60s served as a key inspiration, a time when flying epitomized luxury - think passengers reclining with cigars and cocktails.
Drawing from this glamorous era, I explored the archives of mid-century airlines like Lufthansa, PanAm, and Swiss Air, taking cues from their iconic designs.
My research also led me to the bold, modernist aesthetics of movements such as Bauhaus and De Stijl, which further shaped the brand’s visual direction.
