Laura Mercier

Laura Mercier

Laura Mercier

Agency / Elva Design Group

Role / Senior Visual Designer

2022

Visual Design

Interaction Design

Digital Rebrand

Systems Design

Visual Design

Interaction Design

Digital Rebrand

Systems Design

The Brand

Born in Provence and trained in New York City, renowned makeup artist Laura Mercier merges bold American sensibility with French romanticism across her award-winning products.

Born in Provence and trained in New York City, renowned makeup artist Laura Mercier merges bold American sensibility with French romanticism across her award-winning products.

The Design

Our team sought to match this cultural blend for Mercier’s online experience.
Using a modular design system, we presented multiple homepage and PDP concepts that incorporated brand storytelling, beauty, and function.

Working collaboratively with my Art Director, our concept focused on bold typographic treatments, soft hues, and artistic compositions.

Spur Intelligence

Spur Intelligence